For many authors, the idea of a "brand" is one that they are vehemently against. They think a brand is something manufactured and fake. They want to be authentic. But the truth is, your author brand will emerge regardless. The...
Tag: Twitter
Marketing Tips
Buffer for Authors – Queueing Content and Saving Time
We'll admit, it took us a while to figure out how to incorporate Buffer into our marketing plan. But now, it's part of our daily marketing tasks. Today, we'll talk about the social media scheduler, and some ways that you can use...
Marketing Tips
CoSchedule – Your Social Media Life in Plain View
Being a small business, we're pretty particular about what we invest money in. Our goal is usually to try to do something ourselves first, and when we realize we can't, then hire it out. Sometimes, however, investing a little bit...
Marketing Tips
Instagram for Authors: A Picture is Worth A Thousand Words
Instagram is fast becoming the most-used mobile social media site, hitting 600 million users in December 2016. It represents a different medium to reach our audience, using not text, but photographs. Still, with over 300 million daily active users, Instagram for authors is...
Marketing Tips
Facebook Pages for Authors – Your Professional Profile
Facebook Pages for Authors are some of the best tools writers can use to find their readers. Facebook is, of course, one of the most popular social medias available today. Many of your readers will seek you out (or you'll...
Marketing Tips
Twitter Chats – A Party In Your Feed
Last week, we blogged about Twitter for Authors. Before we get away from it, we wanted to talk a little more about an underutilized idea in the Twitter community called a twitter chat. For authors, Twitter chats can be an...
Marketing Tips
Twitter for Authors – 140 Characters to Make a Point
It's no secret that Twitter is our favorite social medium. We love the fast-paced nature, the conversations, how quickly things can become viral (well, we don't always love that). But for many new authors, Twitter seems confusing, if not downright...