The past few weeks, we've been sharing all our knowledge about different social media channels and how best to use them to grow your audience. We've talked about in-person events too, and how to manage old and new media. To...
Tag: Soft selling
Marketing Tips
My Book Is Finished, Now What? Building an Audience
Ideally, you should be thinking about building an audience months (or years) ahead of publication. Audiences grow based on trust--trust that you're a real person, trust that you're going to deliver on the promise of good storytelling. Once you've got...