For many authors, the idea of a "brand" is one that they are vehemently against. They think a brand is something manufactured and fake. They want to be authentic. But the truth is, your author brand will emerge regardless. The...
Tag: Instagram
Marketing Tips
CoSchedule – Your Social Media Life in Plain View
Being a small business, we're pretty particular about what we invest money in. Our goal is usually to try to do something ourselves first, and when we realize we can't, then hire it out. Sometimes, however, investing a little bit...
Marketing Tips
Instagram for Authors: A Picture is Worth A Thousand Words
Instagram is fast becoming the most-used mobile social media site, hitting 600 million users in December 2016. It represents a different medium to reach our audience, using not text, but photographs. Still, with over 300 million daily active users, Instagram for authors is...
