For many authors, the idea of a "brand" is one that they are vehemently against. They think a brand is something manufactured and fake. They want to be authentic. But the truth is, your author brand will emerge regardless. The...
Tag: Facebook
Marketing Tips
Author Street Team – A Hundred Megaphones
What is an author street team? Well, in a nutshell, it's a group of readers who you can call on to help promote and market your book. In return, they get early access to books and author swag. It's one...
Marketing Tips
Buffer for Authors – Queueing Content and Saving Time
We'll admit, it took us a while to figure out how to incorporate Buffer into our marketing plan. But now, it's part of our daily marketing tasks. Today, we'll talk about the social media scheduler, and some ways that you can use...
Marketing Tips
CoSchedule – Your Social Media Life in Plain View
Being a small business, we're pretty particular about what we invest money in. Our goal is usually to try to do something ourselves first, and when we realize we can't, then hire it out. Sometimes, however, investing a little bit...
Marketing Tips
Instagram for Authors: A Picture is Worth A Thousand Words
Instagram is fast becoming the most-used mobile social media site, hitting 600 million users in December 2016. It represents a different medium to reach our audience, using not text, but photographs. Still, with over 300 million daily active users, Instagram for authors is...
Marketing Tips
Facebook Groups – A Multi-Purpose Tool
Facebook Groups for Authors are exactly what they sound like--place where people can gather to have discussions about different things. For authors, they present three opportunities for marketing. Authors can join groups with other authors in their genre for networking,...
Marketing Tips
Facebook Pages for Authors – Your Professional Profile
Facebook Pages for Authors are some of the best tools writers can use to find their readers. Facebook is, of course, one of the most popular social medias available today. Many of your readers will seek you out (or you'll...