Your author newsletter is one of the most powerful--and often overlooked--tools in your author marketing arsenal. There are many schools of thought around how to best use an author newsletter, and many tools (both free and paid) at your disposal....
Category: Marketing Tips
Marketing Tips
SEO: How Small Changes Drive More Clicks
Search Engine Optimization, or SEO, is exactly what it sounds like: ways to make your content more discoverable (optimized) for search engines (Google). Once you get the hang of keywords and phrases, and with the right tools, making your website content...
Marketing Tips
Best WordPress Plugins for Authors
Last week, we talked a little bit about author websites, and what you should put on them. This week, we're going to spend a little bit of time in the "back-end;" that is, the stuff that you put on your...
Marketing Tips
Author Website: Your Home On the Interwebs
Over the past few weeks, we've talked a lot about getting your book set up on different stores, formatting, and ways to help maximize your visibility. Today, we'll be sharing some author website tips, and the best ways to maximize your...
Marketing Tips
Book Reviewers – How to Get Started
Last week, we talked a little about building an audience. Ideally, you should be building an audience months, if not years, before your publication date. But once you've got a book ready for publication, it's now time to start finding...
Marketing Tips
My Book Is Finished, Now What? Building an Audience
Ideally, you should be thinking about building an audience months (or years) ahead of publication. Audiences grow based on trust--trust that you're a real person, trust that you're going to deliver on the promise of good storytelling. Once you've got...
Marketing Tips
Author Central – The Best Tool You Aren’t Using
Author Central is an Amazon service provided to authors that serves two main functions. First, you can create a single "landing page" within the Amazon store with your biography, photos, and, most importantly, a listing of all your published works. Author...
Marketing Tips
Amazon’s Tricky Algorithm
Everyone always talks about The Algorithm, specifically, the one that Amazon uses. So what is it exactly? In laymen's terms, it's a set of rules that Amazon applies to products in its store to determine where that product lands in...