We've spent a few blog posts talking about newsletters, book reviewers, and street teams. Today, we'd like to talk about a combination of both of them--your reviewer mailing list. For self-publishers looking to make a bigger splash on release day,...
Category: Marketing Tips
Marketing Tips
Newsletter Swaps: An Easy, Free* Way To Market Your Book
In 2018, one of the hot, new ways to market your book is by building your newsletter email lists. The idea being email is far from dead, and is in fact one of the most effective ways to market. And...
Marketing Tips
Running a Book Kickstarter – Tips For Success
In January 2016, we ran our very first Kickstarter to fund the publication of the first book in our fantasy romance. Where we expected a meager $400, we ended up with $1600! Along the way, we learned a few things,...
Marketing Tips
Your Book Marketing Questions: Answered!
The past few weeks, we've been sharing all our knowledge about different social media channels and how best to use them to grow your audience. We've talked about in-person events too, and how to manage old and new media. To...
Marketing Tips
How to Sell Book Sequels – Book 2 and Beyond
Believe it or not, it's a lot easier to sell the first book in a series. It's new! It's fresh! It's coming soon! But when it comes to book 2 and beyond, many authors find themselves coming up short. Some...
Marketing Tips
Your Author Brand – Your Reputation on the Internet
For many authors, the idea of a "brand" is one that they are vehemently against. They think a brand is something manufactured and fake. They want to be authentic. But the truth is, your author brand will emerge regardless. The...
Marketing Tips
Book Release Strategies – Tips and Tricks to Maximize Success
So you've built your audience, you've established your presence on Twitter, Facebook, Instagram, and more. You've been building your newsletter and your media kit is built. Most importantly, your manuscript has been reviewed by beta readers or a content editor, a...
Marketing Tips
eBook Newsletters – The Best Bang for Your Buck
Very rarely does advertising work exactly as you want it to. Even harder is being able to track return on investment (ROI) directly from a specific action. But when it comes to eBook advertising services, we haven't found a better, more...
Marketing Tips
Press Releases and Author Media Kit – Old Media in the New Age
Last week, we talked about how to set up your book signing at a Barnes and Noble or other brick-and-mortar store. This week, we'll talk about one aspect of marketing that a lot of authors (especially indie authors) overlook, your...
Marketing Tips
How to Set Up Book Signings – An Author’s Dream Come True
When most of us sit down to dream about "life as an author," many of us envision rolling up to a Barnes and Noble for our book signing and seeing our books on the shelf and fans streaming out the door....