Being a small business, we're pretty particular about what we invest money in. Our goal is usually to try to do something ourselves first, and when we realize we can't, then hire it out. Sometimes, however, investing a little bit...
Month: May 2017
Marketing Tips
Pinterest for Authors – Finding Inspiration
Pinterest is yet another tool authors can use to raise awareness about their books. It differs from Facebook, Twitter, and Instagram in that it's less about content that you create, and more about what you find and share. For authors,...
Marketing Tips
Instagram for Authors: A Picture is Worth A Thousand Words
Instagram is fast becoming the most-used mobile social media site, hitting 600 million users in December 2016. It represents a different medium to reach our audience, using not text, but photographs. Still, with over 300 million daily active users, Instagram for authors is...
Marketing Tips
Facebook Groups – A Multi-Purpose Tool
Facebook Groups for Authors are exactly what they sound like--place where people can gather to have discussions about different things. For authors, they present three opportunities for marketing. Authors can join groups with other authors in their genre for networking,...
Marketing Tips
Facebook Pages for Authors – Your Professional Profile
Facebook Pages for Authors are some of the best tools writers can use to find their readers. Facebook is, of course, one of the most popular social medias available today. Many of your readers will seek you out (or you'll...