Last week, we blogged about Twitter for Authors. Before we get away from it, we wanted to talk a little more about an underutilized idea in the Twitter community called a twitter chat. For authors, Twitter chats can be an...
Month: April 2017
Marketing Tips
Twitter for Authors – 140 Characters to Make a Point
It's no secret that Twitter is our favorite social medium. We love the fast-paced nature, the conversations, how quickly things can become viral (well, we don't always love that). But for many new authors, Twitter seems confusing, if not downright...
Marketing Tips
Your Author Newsletter – An Underutilized Necessity
Your author newsletter is one of the most powerful--and often overlooked--tools in your author marketing arsenal. There are many schools of thought around how to best use an author newsletter, and many tools (both free and paid) at your disposal....
Marketing Tips
SEO: How Small Changes Drive More Clicks
Search Engine Optimization, or SEO, is exactly what it sounds like: ways to make your content more discoverable (optimized) for search engines (Google). Once you get the hang of keywords and phrases, and with the right tools, making your website content...